Xiaomi Aims to Surpass Apple's iPhone: CEO Lei Jun Sets Ambitious Goal

Xiaomi will "catch up and beat" Apple's iPhone, says CEO Lei Jun

  • During the launch of Xiaomi's new Mix Fold 3 smartphone, CEO Lei Jun compared it to the iPhone 14 Pro Max, stating that Xiaomi aims to surpass Apple one day.
  • Xiaomi briefly overtook Apple in iPhone sales during Q2 2021, but still falls short of Apple's market capitalization and valuation.
  • Xiaomi is competing against major Chinese Android brands targeting the high-end smartphone segment, focusing on user experience and filling the void left by Huawei.

Xiaomi CEO Lei Jun has once again set his sights on Apple, stating during the launch of the company's latest flagship smartphone, the Mix Fold 3, that Xiaomi aims to "catch up and beat" the iPhone one day. Lei repeatedly compared the new device to the iPhone 14 Pro Max, although he did not explicitly mention Xiaomi's goal of becoming the world's largest smartphone vendor, which he mentioned earlier this year. While Xiaomi briefly surpassed Apple in iPhone sales during Q2 2021, the company's market capitalization of $300 billion is still dwarfed by Apple's nearly $3 trillion valuation.

Despite the disparity in market value, Xiaomi is actively striving to capture the global high-end smartphone market. CEO Lei has characterized the competition with Apple as a "war of life and death" and aims to differentiate Xiaomi from other major Chinese Android brands that are also targeting Apple's lucrative high-end segment. Xiaomi's strategy focuses on providing a superior user experience and filling the void left by Huawei, which has seen a decline in market share due to trade restrictions.

The Xiaomi Mix Fold 3, priced at $1,240, boasts impressive features such as an 8-inch AMOLED display, a 5x periscopic zoom camera with Leica optics, Qualcomm's second-generation Snapdragon processor, and 50W wireless charging. At present, the smartphone is only available in China, but Xiaomi's ambitions to challenge Apple on a global scale are clear.


Xiaomi's CEO Lei Jun has once again expressed his determination to surpass Apple and become the world's leading smartphone vendor. Despite its lower market capitalization, Xiaomi's focus on user experience and high-end features indicates its ambition to compete with the iPhone. However, Xiaomi still has a long way to go to catch up with Apple's global dominance in the smartphone market.

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