11 Juli, 2023
Apple在中国的微信应用上推出在线商店:提供iPhone、iPad和Mac,免费送货和三小时内送达
Apple Launches Online Store on WeChat App in China
In a bid to expand its sales channels in China, Apple has launched an online store on the popular WeChat app. The store will be available through WeChat's mini-programs, offering users the convenience of purchasing iPhones, iPads, and Macs with free shipping and the option of three-hour delivery.
This latest move by Apple signifies its commitment to reaching Chinese consumers through partnerships with major social media platforms. In addition to WeChat, Apple already operates a shop on Alibaba's Tmall and markets its products through livestreams. The aim is to tap into the huge potential of China's consumer market, even as smartphone sales in the country have seen a decline.
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