Apple Launches Online Store on WeChat App in China

In a bid to expand its sales channels in China, Apple has launched an online store on the popular WeChat app. The store will be available through WeChat's mini-programs, offering users the convenience of purchasing iPhones, iPads, and Macs with free shipping and the option of three-hour delivery.

This latest move by Apple signifies its commitment to reaching Chinese consumers through partnerships with major social media platforms. In addition to WeChat, Apple already operates a shop on Alibaba's Tmall and markets its products through livestreams. The aim is to tap into the huge potential of China's consumer market, even as smartphone sales in the country have seen a decline.

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